CV

Elmar Duiveman

Elmar Duiveman

Senior Social Media Consultant at FrieslandCampina

Location
Utrecht Area, Netherlands
Industry
Management Consulting

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Summary

- 2011 YACHT: senior digital media /web consultant @ FrieslandCampina
- 2011 YACHT: interim webconsultant @ FrieslandCampina
- 2010 YACHT: interim consultancy @ Wageningen University
- 2010 YACHT: online strategy manager @ Yacht.nl
- 2010 YACHT: interim consultancy @ Humana
- 2010 YACHT: interim consultancy @ Douglas & Breitner
- 2009 YACHT: interim consultancy in corporation with ISOC
- 2009 YACHT: interim strategy consultant ENUM @ SIDN.nl
- 2008 YACHT: interim account manager @ Rhinofly.nl
- 2008 YACHT: interim online specialist @ Electrabel/Suez/GDF

- 2008 - current: Strategic advisor online media and Marketing @ Yacht
- 2007 marketeer @ B2B Benelux monsterboard.nl
- 2003 / 2007 marketing manager @ Axioma Communicatie / Springer uitgeverij

- Comfortable working in rapidly changing environments
- Client focussed
- Strong background in e-Business and online environments
- Passionate about linking e-Business and IT together
- Thorough understanding of corporate identity
- Entrepreneurship and Excellent communication
- Seizing opportunities
- Developing integrated, digital campaign strategies to help achieve client objectives and long-term visions
- SEM, SEO, social media, email and online marketing strategies to drive B2B and B2C online revenue growth
- Creating digital content strategies, user experience design and information architecture
- Creating dialogue, customer advocacy and social tools to listen, engage, build image and reputation.
- Developing online strategies and plans with the appropriate tone, manner, and distribution platforms.
- Developing and recommending meaningful metrics that measure the effectiveness of all social media, online marketing and digital communication programs

Specialties

online & digital media strategy, branding, engagement, change management

Experience

Senior Consultant (a.i)

FrieslandCampina

Privately Held; 10,001+ employees; Dairy industry

November 2011 – Present (7 months)

The Social Media Team is responsible for supporting FrieslandCampina on a corporate level and all underlying disciplines in all countries with regard to implementing, supporting and introducing social media as part of digital media package/ DNA of FrieslandCampina. My role is helping setup the team, design a framework and strategy and deliver experience as an experience centre.

Owner & instructor

Qibiq

Privately Held; 1-10 employees; Management Consulting industry

August 2009 – Present (2 years 10 months)

Next to my job for Yacht I have a passion for running and love to instruct next to my consulting work @ Yacht. Running is great for your work/life balance. It's important to stretch potential talent, goals and also relax body and mind.
Qibiq believes in that the running proces of focussing and refocussing on goals make you enjoy life. It's not the goal that is the most important, it's how to get there with a team.

Strategic advisor online media and Marketing

Yacht

Public Company; 1001-5000 employees; RAND; Staffing and Recruiting industry

October 2007 – Present (4 years 8 months)

Senior Web consultant (a.i.)

FrieslandCampina

Privately Held; 10,001+ employees; Dairy industry

February 2011 – November 2011 (10 months) Amerfoort

Digital media consultancy
- Consultancy social media, social media policy, SEM, SEO, SEA for FrieslandCampina
- Webconsultancy for al the brands of FrieslandCampina
- Establish the digital media strategy and policy for online media
- Starting up a webcare/ digital media team
- Coaching marketing department worldwide
- Upgrading the SiteCore CMS framework
- Setting up a secure infrastructure for webhosting
- Projectmanagement based on the Project Management Toolbox / Prince

Online marketeer Benelux

Monsterboard.nl

Public Company; 1001-5000 employees; MWW; Internet industry

March 2007 – October 2007 (8 months)

- STP
- Brandmanagement
- Ecommerce
- B2B

marketing & salesmanager

Axioma / Springer Nederland

Privately Held; 5001-10,000 employees; Publishing industry

January 2003 – March 2007 (4 years 3 months)

communications & CI// branding and special projects
(online) publishing
Pharma marketing
Healthcare communications
Finance communications

Skills & Expertise

  1. Change Management
  2. Engagement
  3. Online Marketing
  4. Social Media
  5. SEO

Languages

  • Dutch

  • English

  • German

  • French

Education

Nyenrode Business Universiteit

2009 – 2009

Hogeschool van Utrecht

HBO, Communicatie & management

1998 – 2003

Activities and Societies: NIMA A + B IAA communications Neways Management Training

Additional Information

Interests:

Proud father of Frederieke Running, cylcing, sailing, skiing, snowboarding, relaxing & eating great italian food.